BUS 463 - Marketing Research

Review basic marketing - Market overview information and Demographics

Basic company information - locate basic company and stock market information

Building vocabulary Consumer Encyclopedias (demographics), thesauri, NAICS/SIC

Articles - search databases for articles on companies, financial data, SWOT analysis
Remember to site your sources. The Business department uses APA style. Try RefWorks

Issues in Market Research - includes Performing Arts resources

Maintained by Theresa Borchert.  Last update 09-23-11
Send comments or corrections to
Carl B. Ylvisaker Library, Concordia College, Moorhead,Minnesota